Conduct an internal/external environmental analysis, and a supply chain analysis for your proposed new division of bus service business model (previous file enclosed – to go off of)
Make a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
External forces and trends considerations:
- Legal and regulatory
- Competitive analysis
Internal forces and trends considerations:
- Processes and systems
- Strategic capabilities
- Intellectual property
Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Identify issues and/or opportunities:
- Identify the major issues and/or opportunities that the company faces based on your analysis.
- Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
- Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.
Chicago Public School buses have been found to be a necessity in the day to day operations of any CPS school. More specifically, buses enable students to reach school in time so children can participate in daily activities efficiently. More importantly, it aids students who live a considerable distance away from school such that they not only arrive in time, but are equally not entirely worn out from the journey they have to make to school such that they cannot concentrate in other school activities (Davidson, Werder & Lawson, 2015). It is therefore a fundamental initiative since there is a need. This need is analysis proving the importance of the innovation in the Chicago Public School bus industry revealing that incorporating the service for all children in spite of the distance can be even more efficient. Other than its importance, this proposal details the new business’s vision, mission as well as values. It also determines a business model for the new division.
The Proposal: Service Introduction, Background & Mission Statement
This proposal is for a new school bus service for the new company division that focuses on aiding the parent to ensure the learner safely gets to school safely. After researching the growing industry of transportation services available for children, it was revealed that whereas a number of CPS school transportation options for children do exist, most of these services are focused on the learner who needs to travel several miles to get to school. The learner who lives near the school is therefore disadvantaged as, in some cases, the parent may be working and therefore unable to see the child off to school, in spite of the distance being considered close for them to reach on their own. Dual working parents in particular experience conflict in getting their children to day care, preschool, sport activities among other important schooling ventures. As a result, many parents tend to welcome the idea of having alternative transportation accorded to their children that will have little or no effect on their work schedules. The mission of the new school bus service therefore is to provide a reliable and safe transportation for all school going children at a fair flat price to parents.
In the pursuit for the realization of the mission for safety and reliability in transportation for all school going children in spite of the distance, there is also the need to derive fundamental objectives. Objectivity in this case is based on the importance of innovation in the CPS transportation industry. The objectives include providing licensed transportation at a fair price which aims at ensuring government regulations are met and standards maintained as well as parents reasonably required for financing of the transportation services offered. The flat fee criterion helps in accountability, raises awareness of safety and helps to avoid creating lines of division among learners who may be from the same learning institution. Other eventual objectives include to enhance the business such that it becomes a trusted transportation service all over the location as well as to create jobs through hiring drivers and other staff with the growth of the company and even to contract with area CPS schools up to and including day care, preschool and even recreational centers that have no transportation program in place.
The new school bus service for the new company division is a transportation service proposal that will be exclusively used for the transportation of children to and from school related activities at a reasonable flat price in spite of the distance from the determined location. It will be different from taxi operations in that it will be focused solely on school going children and not any other age group. Its uniqueness will also be based on the idea that unlike traditional services that might offer transportation for free but discriminate on distance from school, the proposed service targets to transport all school going children in spite of the distance.
Customer Needs & Competitive Advantage
The specific needs of the customer addressed above are being met by this proposal. The dual working parents who live near to the school also have the advantage of having their kids taken to school in a transportation arrangement that is considered safe and fair. It therefore presents a competitive advantage to traditional services that do not offer this alternative. Additionally, the flat fee per child is also attractive to parents who may find it difficult using public transportation for instance that might charge differently for older children. Consequently, it is a viable proposal as its competitiveness gives it greater possibilities for success.
Vision & Business Model
This business aims at being one of the most reliable transportation services for school going children in the future. The working parent is provided with an alternative of ensuring the learner gets to school safely in the time required without having to interrupt his or her working schedule. In order to realize this objective, the business is structured such that safety and reliability are its most important elements. Safety is determined by screening drivers during recruitment for experience as well as legal aspects that would otherwise invalidate them (Morey, 2015). Parents are made aware of the recruiting procedures involved so as to boost their interest and confidence in the company. Additionally, parents also get to meet with the necessary staff before scheduling times and making payment to further boost confidence in the company adding to the feeling of safety necessary for the successful operation of the company. By meeting with the parents and scheduling pick up and drop off hours, the business division involved can accurately schedule time so as to meet individual parent demands to the inconvenience of none.
Strategic Direction: Summary of Vision, Mission & Values
While the company’s vision is to become one of the most reliable transportation options for school going children in the future, its mission is to provide a reliable and safe transportation for all school going children at a fair flat price to parents. The company holds values such as reliability most important so as to ensure competitive advantage. These features are in line with the business strategic direction. Reliability in offering transportation to school going children will ensure parents find the company trustworthy such that they continually allow their children to use the service (Dearlove, 2000). Additionally, parents will be content in the knowledge that their children are in safe hands.
Guiding Principles and Values
The new business proposal is guided by a number of important principles and values for the division enshrined in the context of culture, social responsibility as well as ethics. It is important for any successful business to have the needs of the client in mind at all times before anything else (Dearlove, 2000). With this in mind, therefore, the business aims at ensuring the needs of both the parent as well as the learner are met. Guided by the desire to be reliable, parents can be assured of punctuality of both themselves as well as their learners. The learning needs of the child are consequently effectively met. Additionally, as the parents’ concern about the child goes beyond punctuality to include safety, screening of drivers among other security measures helps in aiding security and building confidence in the company. Parents can rest assured that their children are in the safest of hands. Ethics in this case refers to perceptions of right and wrong as determined by the society in which one exists. In stepping in to take the child to school, the service is taking up the responsibility of care giver and is therefore socially responsible for the child’s safety in dropping and picking them up from school.
It is important that innovation be considered a key concept in Chicago Public School bus industry. Parents need to go to work in the knowledge that their children will get to and from school efficiently and safely. The proposal hereby presented is one such innovation that will contribute a great deal to this particular idea, consequently ensuring a growth of a reliable business. The business will contribute not just to the school industry in particular but also the community as a whole through the creation of job opportunities. Additionally, it will also serve to meet fundamental ethical needs of the community by ensuring the safety of the children is uttermost whenever the children are in their care. It is thus a viable proposal both financially as well as culturally in addressing an existing problem in society.
Davison, K. K., Werder, J. L., & Lawson, C. T. (2008). Children’s active commuting to school:
current knowledge and future directions. Prev Chronic Dis, 5(3), A100.
Dearlove, D. (2000). The ultimate book of business thinking: Harnessing the power of the
world’s greatest business ideas. Oxford: Capstone.
Morey, A. (2015). School buses and child safety.